Puerto Escondido, commonly referred to as “The Mexico Pipeline“, is an internationally recognized surfing paradise and desperately needs the help of the global surf community.
The town of Puerto Escondido was devastated by Hurricane Carlotta on Friday 15th June, 2012. Two children died when their house was taken by a mudslide, and one 56-year-old woman passed away when the wind from the category 2 hurricane flipped her car. The beach side town has been severely damaged and is in need of urgent assistance to rebuild this community that thrives on tourism.
The Puerto Escondido lifeguards are in need of help due to all damage cause by the hurricane. They used to have 8 towers along the beach at Playa Zicatela and now there’s not a single one of them. This is just one example of what is required to help rebuild the local community; another is to promote tourism back to the area to stimulate the local economy.
The International Bodyboarding Association (IBA) has launched a global campaign to “Salvemos Puerto” (Save Puerto).
The IBA is looking to raise US$100,000 for the base funding to stage the IBA Zicatella Pro at Puerto Escondido from August 8 – August 18, 2012. The event will be used as a platform to achieve the primary objectives of:
Driving tourism to the town of Puerto Escondido and to promote the area as a safe tourist destination in order to drive the local economy
Raise funds and mobilise resources to rebuild the 8 lifeguard towers at Playa Zicatela.
The core campaign is to sell 5000 “Salvemos Puerto” t shirts @ $30 each to raise the required funding to achieve the above objectives.
The Bodyboard Industry has also donated over $150,000 of merchandise at no cost to help raise the required funds. The following limited merchandise packs will be made available for sale with all funds raised going to the Salvemos Puerto Campaign:
$60 pack (x500 units);
$80 pack (x250 units); and
$100 pack (x500 units)
Turbo Surf Designs, Reeflex Wetsuits, Inverted Bodyboarding and Freedom Fins are donating products for each of the packs so that the retail value of each pack far exceeds the ticket price. As such it is a legitimate offering in its own right.
The campaign is to raise the first $100,000 prior to 8th July via merchandise sales through to the conclusion of the event via a viral campaign to raise awareness and funding globally.
Go to ibaworldtour.com for detailed info.
