Just got an email late last night from the folks at 4PLAY saying something like: “Check out the revamped 4Play website.” It’s looking good !
It’s got Boards, Travel Gear & Accessories, Apparel, Riders info, Core/Technical details and stuff and it looks nice and well designed.
FLIPMODE is pleased to announce the signing of the 2009 Shark Island Challenge winner, Ewan Donnachie as their first team rider.
Here’s a our buddy Corio’ (Flipmode owner) thoughts about the recent signing: “To have signed Ewan is a great accomplishment for FLIPMODE as we are working towards further developing the brand and building a solid team. Ewan’s nature & approach to life enables him to keep pushing the limits of his surfing capabilities. His positive attitude, charisma & solid bodyboarding skills make him the ideal rider to take our brand into the future. He has all the characteristics that we are looking for in our team.
This is a great milestone for us & we look forward to having Ewan’s input in the label starting with the soon to be released summer range.”
More @ www.runningwithflippers.com
BSC is having 2 demo days to test boards and stuff in Australia. Don’t miss the opportunity to hang with pros and test boards and gear if you’re around Sydney or on the Goldie this weekend and the week after. Here are the details:
2 LOCATIONS
SYDNEY | MANLY BEACH, SATURDAY 31ST OCTOBER 2009
GOLD COAST | DBAH BEACH, SUNDAY 8TH NOVEMBER 2009COME DOWN AND TEST THE WORLD’S BEST BODYBOARDS FROM BRANDS SUCH AS…
PRO RIDERS | WINCHESTER, CHRIS JAMES, SINGER, EWAN DONNACHIE, HARDY, NOVY, PLAYER, KINGY, SHOWELL, STONE, BUNTING AND MORE WILL BE THERE FOR DEMONSTRATIONS AND TIPS! AND IT’S ALL FREE!
REGISTRATION REQUIRED – 8AM TO 2PM AT BOTH LOCATIONS
CONTACT BODYBOARDERS SURF CO FOR MORE DETAILS
Demo Forms to fill before coming: https://bodyboarders.sitesuite.net.au/files/2009_BSC_Demo_Day_Forms.pdf
Website for more info: bodyboarders.com.au
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We had the opportunity to work a couple times with TOYS Bodyboards on different projects and one of them was logo designs for some of the boards in the TOYS 2008/2009 and 2009/2010 range.
We thought it’d be cool to let you know how logos are designed, from which ideas and what the pros actually want for their logos when you work with them on a new board logo from scratch.
Among some of the logos we worked on for TOYS we really liked working on Aka Lyman’s new logo for this year and it’s our favorite among the ones we’ve done, mostly because Aka Lyman and Will George (Toys Boards Owners) kinda let us do whatever we wanted with just a few directions from Aka. So we’ll use the aka logo as an example and will explain (or try to) what the different steps are to design/work on a logo with a brand and a rider:
1. The brief and talk:
Here was pretty much Aka’s brief we got for his new logo – “for my new Aka II logo I had an idea with the number “II” and the AKA letters for the logo and I told Theo (Spongercity editor/designer) to run with it and come up with what ever he thinks looks best”.
So the only real obligation we had was to include Aka name’s and the number “II” because it was Aka’s second board with Toys.
2. Research:
We started working on heaps of different ideas and weren’t happy with any of the logos until we eventually came up with a logo that had a big AKA lettering using a clean sort of roman font and the roman numbers “II” right under it. The II and AKA are sealed together and we only left the contour on the logo. It looks like a movie or video game logo somehow and we sent it to Aka and Will for feedback.
3. Feedback and potential changes (sometimes endless changes and modifications!)
Aka actually wanted to keep it. We got lucky and were stoked. This doesnt happen too often. Usually you need to go back and forth a dozen time and sometimes start from scratch again and again, trying to find a logo that matches the rider’s style and what he likes. Aka – “The first logo he sent me is the one that is one my board now. He nailed it on the first go at it! It’s simple, visible and that’s what I wanted. I’m not into logos where there is a bunch of stuff going on. The Aka II logo is perfect for me cause it reminds me of a jersey with my name and number on it. Being a big sports fan I really dig that.” Here’s the logo:
- Original logo as we designed it
- Logo on the finished boards for the 2010 range
- Close up on the logo (Will George’s beer on the pic)
4. The details and technical info:
On the technical side of things a logo must be really clean and completely vectorized to be used either by a screenprinting machine (in factories like Mez in indo who builds the Toys boards) or to be transformed as an iron stamp (for factories like Toobs or CustomX / Cartel in the US or any custom board shaper in Oz for example like QCD, Turbo, Fish at Manta/4Play or G.Edwards at Unknown).
Here the vectorized version of the logo.
The process is different but both need vectorized logos, with clean edges and you alwyas have to pay attention to the size of the logo and the thickness of all contours to make sure it will come out clean on boards. Screenprinting logos is pretty much like screenprinting tshirts, it’s basically paint applied on the boards.
Stamping is slightly different: the logo has an iron stamp mold, you need to heat the mold, once it’s hot enough you apply a sheet of special foil paper with paint on it in between the mold and the board and you apply a gentle pressure for a few seconds to let the paint that is on the paper print the board. Both process are really different but at the end the logo will pretty much look the same on the board. The stamping process usually leaves a mark on the foam. The hot mold leaves a mark on the foam under the paint.
Let us know if you have questions or want to learn more about logos and logo designs for boards or leave comments on this post and we’ll try to answer questions.
Looks like Joe Clark will be getting his own board soon with NMD. (Seen on the Riptide blog here). Must be good seeing how hard Joe rips. Can’t be wrong with this new ride ! We’ll keep you posted regarding specs / cores & dimensions ASAP !
We’re a little late on this one but while checking the few emails we got recently we realised we never posted this news about the EBB team for 2010. Shame on us coz EBB has one of the finest team in the industry:
ALEX BUNTING / male model or master chef – Bunts, is a great bodyboarder.
BRAD HUGHES / engaged and red hot – simply the best big wave bodyboarder in the world right now.
RYAN HARDY / pipe 2009 perfection – the fire is burning still to stay the best.
THOMAS SMITH / black sheep – technically perfect but not in the norms of common style or equipment
Alex Halsey – Future Trading star and already earning his own sections on DVD’s.
Chase O’Leary – check latest movement for the proof
Lewy Finnegan – young and gunning to be great
Check out the EBB site for more.
Yep, more colors are coming at Churchill Fins (as seen on Alex Buntings’s blog on Riptide Mag’s website). They are re-releasing the Black/Yellow ones and releasing Black/Green ones. Cool colors.
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DVD addicts beware, Nomad just released ROAM I and ROAM II in a Limited Edition Collector DVD set thing. Check it out here: http://www.nomad.com.au/main.asp. Both DVDs were sick and are definitely a must have. If you missed those get your hands on one of those DVD sets.
Oh and read the ROAM I review we made here, and the ROAM II review we made here if you want to learn more about the two videos.
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Our great friend Corio just launched his website and clothing company after months of preparation and development. We’re stoked to see the result and proudly support his brand here on Spongercity.com – say hello to FLIPMODE! Preview some of the logos, tees, beanies and sweaters here: Logo, tee, more tees, hooded sweater, beanie & another tee
Here’s more about this new aussie brand and its website:
A relative newcomer to the industry but not to the sport, Running With Flippers is an Australian owned clothing company for the riders by the riders. All our work is inspired by a lifetime passion for bodyboarding and a keen eye for design. We aim to give back to the sport what it has given us for the last 20 years. Our web site, http://www.runningwithflippers.com, will showcase not only our clothing but also our future riders and anything else we like and think that you would be interested in. Running With Flippers is best described as fun, edgy, colorful with a slight element of danger!!
FLIPMODE is the first label that we have introduced into the market and can be bought online via our web site. Our first range is out NOW and we have used quality apparel that we design and print in OZ. We are foam deep in creativity & working on the second range, which will be released for the coming spring/summer season. We also aim to see our product in all the best bodyboard stores nationally as well as internationally in the not so distant future
To kick things off we are running a Board Art competition to give away some FLIPMODE“>FLIPMODE gear. Check our website for more details on how to enter & win some new threads!
We would like to take this opportunity to thank all the people who have helped us along the way & are showing their support, you all know who you are! To all spongers out there…..go forth and froth or as the band “Art Vs Science” would say, use your flippers to get down!!
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Reeflex wetsuits got themselves a new website, with pics of the products, the riders and the ads photoshoot. Good stuff. Check it out here: http://reeflexwetsuits.com.au/
