Introducing Soyroll™
With the recent signing of James Kates to the team is was only a matter of time before bodyboarding accessories company Soyroll™ got noticed and well noticed, so we decided to introduce you to the brand. Once in a while there’s a brand that pops out of the blue and actually has something different and cool to offer, we believe this one does. Made in the USA, brainchild of a European designer and tested in Australia, the small accessories brand has something to offer that others don’t. After a year of selling directly online thru their own Soyroll.com website on their own online store and only selling to selected core bodyboard stores in Europe the brand is about to work with international and sell in the US and Australia in 2012 so it was time we introduce you to Soyroll.
From the About section on the Soyroll™ website:
“Soyroll™ has been around for a more than a year now and the idea with the brand is to offer the best bodyboarding accessories out there, to offer accessories for bodyboarding exclusively, no other sports, and be good at it. All the leashes and accessories are proudly Made in the USA with mostly just Limited Editions series and Soyroll™ not only offers great products but is also putting the emphasis on good designs and communication. At Soyroll™ we like it clean, nice, neat and well designed, we want it all: a good product and a good design, well-thought, and purposely built for bodyboarding.
We’ve also done what no other brands have done before in terms of environment respect and eco-friendliness. The brand reflects our desires to push the bodyboarding accessories a step ahead: not only the Soyroll™ accessories and garments we offer are the best around but our production process and the materials we use respect our environment to the maximum: organic cotton, soy-based and water-based inks, recycled packaging and business cards with ISO 14001 and FSC papers, and last but not least: a unique Recycled Urethane Technology (R.U.T) for the urethane in our leashes.
We’re glad we did this because no one else did this before which seems absolutely incomprehensible. It’s the first time ever a bodyboarding (and surfing – for a fact) brand produces leashes with a process that allows urethane recycling and puts that much effort into being eco-friendly thru all the production, marketing and packaging process without compromising at all the quality of the end-products: they are stronger than other products. It’s as simple as that”.
With more pro-riders to come, an impressive list of amateurs and local shredders already on the team and a strong upcoming worlwide distribution you should soon see more Soyroll™ products in the lineups and in the shops around you in Europe, USA and OZ. Stay tuned for more !
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