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Soyroll becomes Sushift™

sc-sushift-tom-CHANGE-ad

The bodyboarding accessories brand Soyroll becomes Sushift™ – The brand has announced its name change and re-branding in a recent press release which you can read below. All the products and team riders remain the same, onle the name changes and the brand known for its premium quality products will keep on delivering top notch bodyboarding hardware as well as expanding internationally. Its website, online shop and products haven been re-branded with the new name: http://www.sushift.com

Sushift™ International team consists of: James Kates (AUS), Jack Johns (UK), Ivan Pulic (AUS), Wade Masters (AUS), Brett Roldan (USA), Tom Gillespie (IRL), Lucas Vergnes (REU), Greg Vorster (CAN), Rui Pereira (POR), Francisco Bessone (POR), Germain Romigou (FRA), Mael L’Helgoualch (FRA), Alan L’Helgoualch (FRA), Nicolas Marianelli (FRA), Hugo Lagarde (FRA), Julien Le Sehan (FRA), Jonathan Jay (FRA), Jean-Sebastien Geffroy (CANARY), Derek Crater (FRA)

Press release:

November 2013 – For immediate release: Premium Bodyboarding Acessories brand Soyroll™ has a new name! Say hello to Sushift™ – Today marks a new step in the evolution of the company and its international growth.

We’re happy to announce that the company will now be selling products and operating under its new name: Sushift™

The international expansion of the company and the distribution of our products will now happen under this new name that we’re exciting to reveal today. New products and a larger accessories range are coming in 2014 as we’ll keep pushing our quality and objectives even further. With a solid team of international riders and unmatched products quality Sushift™ will not only be all that Soyroll™ was but even better.

Our team, our products and our love for neat designs and hi quality products and service remain the same.

Cheers from Sushift™, see you in the water.

Ben Player is officially the 2013 World Champ

Congrats Ben! Also congrats to Amaury Lavernhe. It’s been a weird, short year with only 4 events and it was hard to tell who is the 2013 World Champ as both riders had equal points in the ratings. In the end it’s the 2012 ratings that helped put Benny on top and announce that Ben’s the 2013 World Champ. Congrats Ben!

ben-player-2013-world-champ

Here are a few clips you’ll need to watch:

Ben Player World Champ 2013 Clip (sick clip by Tyge Landa)

Ben Player 3x World Champion – Presented by NMD & Stealth Fins

TIEBREAKER – A STORY OF THE YEAR THAT WAS 2013 (20 min. IBA World Tour 2013 Recap)

SURGE Issue 7.0 is out

SURGE Issue 7.0 is out and it’s siiick!

Surge Media Group is proud to present SurgeBodyboarding.com Version 7.0. – The cover of Version 7.0 features none other than New Jersey’s Chris Schlegel punting a massive invert last winter at home in Jersey, which was devastated by Hurricane Sandy only months earlier. The photograph was taken by a young local photographer by the name of Tyler Bradley.

Version 7.0 is packed with action from the past year stretching across the globe but with emphasis here on home in the United States. We, of course, included our staple action, lifestyle, empty wave, and dropknee galleries as well as our featured full length interviews with dropkneers Kim Feast and Micah McMullin.

Read it here:
http://issuu.com/surgemedia/docs/70-final

Surge Issue 7.0

The Shark Island Challenge 2013 Recap

The Shark Island Challenge 2013 (Cronulla, NSW, Australia) took place a couple days ago in good conditions. Riptide Mag has the full recap here: http://riptidemag.com.au/events/1902-sic-2013.

Shark-island-challenge-2013

Results are as follows:

1st – Josh “Blacky” Kaihe (87.5 points)
2nd – Ben Player (85.3)
3rd – Andrew Lester (83.8)
4th – Ryan Hardy (81.9)
5th – Nick Ormerod (81.8)
6th – Alex Leon (76.8)
7th – Dave Winchester (75.0)
8th – Dallas Singer (61.3)

Girls are ripping

RIPTIDE – 2013 Women’s Bodyboarder Of The Year – TOP 5

Joana Schenker – THE LAST ONE

Vids of the week

A bunch of cool vids you need to watch this week: Read the rest of this entry »

Vids of the week

Long wait but good selection for this week: Read the rest of this entry »

Fronton event cancelled

The Fronton event is cancelled (Was scheduled in Dec 2013) – The Fronton event was the last event of the year (Stop No5 on the IBA World Tour). Without this event the tour this year has had only 4 events which is a bit light for a decent world tour. Too bad. The 2013 world champ will be decided soon, based on the 2013 ranking (and apparently the 2012 rankings as well because Amaury Lavernhe and Ben Player both have the save exact number of points in the 2013 rankings, so the IBA will look at the 2012 rankings to determine who’s 1st and who’s 2nd this year. Ben Player has a higher ranking in 2012 so chances are he will be crowned 2013 world champ – this is apparently how it’s going to happen but it needs to be confirmed by the IBA).

SYDNEY, AUSTRALIA – Richard Nimmo the General Manager said It is with great disappointment that the IBA has decided to cancel Fronton.

The team at the IBA has worked tirelessly to pull the event together, yet a last minute withdrawal of a key sponsor has meant that we can no longer contemplate running it. Events must be profitable or at worse break even.

It’s been a tough year for the IBA, the riders, technical team and the media team.

Though this is disappointing, we will now focus on 2014 to make Pipe the success it deserves to be.

Richard Nimmo
General Manager
International Bodyboarding Association Pty Ltd

More: http://ibaworldtour.com/2013/11/fronton-cancelled/

This week’s video selection

Another cool batch of vids to watch this week! Read the rest of this entry »

Vids of the week

A massive selection of cool videos to watch this week! Read the rest of this entry »

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