Archive for Industry

Soyroll releases its James Kates signature series biceps leash

Soyroll™ Accessories just released its latest leash: the JAMES KATES Signature Series biceps leash. Made in the USA, designed by Soyroll™ and James Kates, attention to details, nice woven label designed for James’ Signature Series and last but not least super thick recycled urethane. Can’t go wrong with these. Leashes are already available on the Soyroll™ Store with free shipping worldwide for this model. Retailers in Europe, the USA and Australia should get this leash soon as well. Check it out:

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Hubb bros. sign with Reeflex Wetsuits

Industry news: The Hubbard brothers have signed with Reeflex Wetsuits

If you’re in the US check this site: http://www.reeflexwetsuitsusa.com/

If you’re in OZ check this one: http://www.reeflexwetsuits.com/

If you’re not from the above-mentioned countries, do the same thing we did, check both sites ! yewwwwww

Team Soyroll Australia – James Kates, Ivan Pulic, Wade Masters

Team Soyroll™ Australia, new video clip edited by Stoke Machine – James Kates, Ivan Pulic, Wade Masters

http://vimeo.com/42751173

Soyroll – James Kates, Wade Masters and Ivan Pulic from STOKE MACHINE on Vimeo.

Soyroll™ products are available at selected retailers, online on the Soyroll™ Store, and soon in Australia + the USA. Already available in Europe (France, Portugal, UK, Ireland, Spain).

Visit: Soyroll.com
Facebook: http://www.facebook.com/soyroll
Twitter: http://www.twitter.com/soyroll

Soyroll recruts Wade Masters and Ivan Pulic

Right after recruting James Kates, Soyroll™ Accessories now just announced they’re recruting two more riders in Oz: Wade Masters & Ivan Pulic. Yewwww.

Check the Soyroll™ Accessories website here: Soyroll.com

Check Wade’s profile here: http://soyroll.com/team/australia/wade-masters/
Check Ivan’s profile here: http://soyroll.com/team/australia/ivan-pulic/

Check Wade and Ivan’s recent video clips:

http://vimeo.com/38299755 – Wade, 4 sessions edited by Rob Sherwood

http://vimeo.com/37081822 – Ivan, Summercrowd Bay
http://vimeo.com/32876934 – Ivan, in Stoke Machine
http://vimeo.com/27810641 – Ivan, All Fired Up
http://vimeo.com/33134829 – Ivan, Shred Head

Agent 18’s new website

Agent 18’s new website is now live and you can check it out here: http://www.agenteighteen.com

Suits, riders, shop, range, everything’s there. Notice that the brand is also sponsoring surfers and wakeboarders now.

Attica’s new range of suits for Winter 12 (in OZ)

Attica’s new range of suits for Winter 12 (in Australia at least) are now available, check the range here: http://atticawetsuits.com/ – They have a new site and you can check the catalog online.

Excerpt from their latest press release:
The focus of our 2012 collection has been to take our established designs and patterns and infuse them with the latest in cutting edge materials. Evolution in key areas has allowed us to incorporate new features, including Neospan 4.0 neoprene, extended chest zip design, and the new advanced “Flex Tape” sealant. This, combined with a fresh colour palette makes ATTICA the range to meet the requirements and demands of the core bodyboarder.

As always, ATTICA is backed by an amazing team, including Matt Lackey, Ewan Donnachie, Chase O’Leary, Alex Halsey, Cade Sharp, Damien Martin, Jacob Romero, Alex Lincoln, Joey Orme, Sacha Specker, Liam Glass, and Joe Silver.

ATTICA wetsuits is stocked exclusively in hardcore surf hardware retailers. Check out the range today.

TOYS new website now online

Toys Bodyboards’ new website is now online, check it out: http://www.toysbodyboards.com – Boards are now available worldwide ! Yewww

Agent 18 gets a new distributor in Europe

All you shops out there, here’s some good news for ya: Agent 18 has a new distributor for Europe.

Here’s the online catalog for 2012: http://www.issuu.com/agenteighteen/docs/agenteighteenw_12

NEW EUROPEAN DISTRIBUTOR FOR AGENT EIGHTEEN

ULLADULLA, NSW and COSTA DA CAPARICA, PORTUGAL – January 12, 2012 – Agent Eighteen Pty Ltd and People Sight, Lda have announced today a partnership for the European distribution of Agent Eighteen Wetsuits.
Agent Eighteen produces some of the best high-end wetsuits in the market today with leading innovation. People Sight will exclusively work with the Agent Eighteen for the European market.
People Sight introduces a best-of-breed platform that enables retailers to order any quantities getting accurate product info, availability and time to deliver. People Sight is dedicated to providing an outstanding customer experience with exceptional services and benefits for our partners and customers providing instant online access to all of our Products.
“We are passionate wave riders and our roots are in the international IT business. So we’ve decided to combine both work and pleasure and bring to our partners and customers an agile platform and services to help them get the best out of the brands we distribute” said João Brazão, General Manager of People Sight “We are strongly betting in Agent Eighteen to become the brand of choice on its segment, providing only the best wetsuits for any type of connection to the sea” he added.
Agent Eighteen has been strongly growing in popularity, having built a renowned team of riders to provide feedback from the most demanding users in the World.
“We see this first year as a very challenging and demanding one. It’s a big step forward but we only feel proud on taking it together with the most exciting wetsuits in the market.” João concluded.
About Agent Eighteen
Founded in 2006, Agent Eighteen Wetsuits are a specialist in wetsuit design and innovation. It’s our sole trade and we spend all of our time in R&D and creating cool projects. We have offices on the South Coast of NSW which house our film/photography studio. The company is going from strength to strength and will always be at the forefront of innovation, performance and creativity.
About People Sight
Founded in 2007, People Sight Wholesale specializes in distributing just the best-of-the-best wave riding gear. Our logistics are based in Costa da Caparica, Portugal and provide full European coverage. We provide our Partner retailers a best of breed B2B experience, being able to provide a quick and efficient delivery of goods.
For more information please contact info@peoplesight.pt (People Sight) or people@agenteighteen.com (Agent Eighteen).

Introducing Soyroll™

With the recent signing of James Kates to the team is was only a matter of time before bodyboarding accessories company Soyroll™ got noticed and well noticed, so we decided to introduce you to the brand. Once in a while there’s a brand that pops out of the blue and actually has something different and cool to offer, we believe this one does. Made in the USA, brainchild of a European designer and tested in Australia, the small accessories brand has something to offer that others don’t. After a year of selling directly online thru their own Soyroll.com website on their own online store and only selling to selected core bodyboard stores in Europe the brand is about to work with international and sell in the US and Australia in 2012 so it was time we introduce you to Soyroll.

From the About section on the Soyroll™ website:

“Soyroll™ has been around for a more than a year now and the idea with the brand is to offer the best bodyboarding accessories out there, to offer accessories for bodyboarding exclusively, no other sports, and be good at it. All the leashes and accessories are proudly Made in the USA with mostly just Limited Editions series and Soyroll™ not only offers great products but is also putting the emphasis on good designs and communication. At Soyroll™ we like it clean, nice, neat and well designed, we want it all: a good product and a good design, well-thought, and purposely built for bodyboarding.

We’ve also done what no other brands have done before in terms of environment respect and eco-friendliness. The brand reflects our desires to push the bodyboarding accessories a step ahead: not only the Soyroll™ accessories and garments we offer are the best around but our production process and the materials we use respect our environment to the maximum: organic cotton, soy-based and water-based inks, recycled packaging and business cards with ISO 14001 and FSC papers, and last but not least: a unique Recycled Urethane Technology (R.U.T) for the urethane in our leashes.

We’re glad we did this because no one else did this before which seems absolutely incomprehensible. It’s the first time ever a bodyboarding (and surfing – for a fact) brand produces leashes with a process that allows urethane recycling and puts that much effort into being eco-friendly thru all the production, marketing and packaging process without compromising at all the quality of the end-products: they are stronger than other products. It’s as simple as that”.

With more pro-riders to come, an impressive list of amateurs and local shredders already on the team and a strong upcoming worlwide distribution you should soon see more Soyroll™ products in the lineups and in the shops around you in Europe, USA and OZ. Stay tuned for more !

kates-soyroll

STEALTH and STEALTH FINS new recruits

STEALTH Boards has just announced that they’ve recruited Nick Gornall and Stealth Fins has recruited Ryan Hardy. Nice colors for the new Hardy model: Blue and Yellow. This leaves MOREY with just Dub as a pro rider if we’re correct (since Finlay moved to NMD and Gornall to Stealth Boards) and this leaves Churchill with just Hubb and Amaury Lavernhe pretty much. World champs they are, but small team for Churchill compared to the massive team Stealth Fins has gathered, taking the industry by storm within a just few weeks. In our opinion it’s a weird move though for Stealth to have designed Stealth Boards (made by Mez) when the brand was just fins and accessories. Confusion in the minds of many kids and people in general… how can the same brand sponsor riders for only fins and other for boards and others for both ? Some kids have even asked if now BP and Winny where riding Stealth boards now that Stealth was making boards…

Marketing… Decisions.. Distributors… Competition… Money…

Oh well…

The Stealth Fins website is new and looks good by the way: http://stealthfins.com.au

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